RED Day: Everything to Know About KW’s Annual Day of Giving Back

Every second Thursday of May, Keller Williams agents, leadership members, and associates step away from daily business duties, proudly donning their red KW gear, and venturing into the communities they serve with three goals in mind: renew, energize, donate.

Widely known as RED Day, this annual day of service took shape in May 2009 in celebration of Keller Williams vice chairman Mo Anderson’s birthday. Twelve years later, it continues to grow in momentum as the Keller Williams family unites under a shared commitment to philanthropy. This year’s RED Day will take place on May 13. 

A Legacy Worth Leaving 

Keller Williams’ mission is one rooted in building a big life for yourself and those around you: build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Pouring into their communities goes beyond just business for Keller Williams agents. In fact, it is an essential part of the company’s culture

Throughout the years, associates have built homes from the ground up, gathered and distributed food to those in need, organized relief efforts in the face of natural disasters, and raised tens of thousands of dollars for charities near and dear to their hearts and the hearts of their communities. 

If you are getting involved with your first-ever RED Day, check in with your leaders to see what your office has in store – and feel free to bring your own ideas and passion to the table. On the big day, show off your KW red, both during the event and on social media by adding the #KWREDDay hashtag to your posts. 

Showing Up with a Servant Heart, Rain or Shine 

While the world is still faced with many uncertainties as a result of the coronavirus pandemic, RED Day is adapting to bring service and connection in whichever way feels safest for each individual office. 

Related reading: KW Agents Respond to Coronavirus Pandemic with Resilience and Kindness

In 2020, this looked like delivering meals, PPE, and notes of encouragement to frontline workers, providing essentials to the homeless community, and hosting telethons and Zoomathons in support of local charities. This year, safety continues to come first. 

These tried and tested ideas do not require physical participation – just a servant mindset and a contagious, positive attitude: 

  • A RED Day car parade, spreading joy throughout your neighborhood; 
  • Letters of appreciation for those serving the front lines, including grocery store workers and teachers; 
  • Food drives or donations to your local food bank;
  • Online donations to important local causes;
  • Setting donation goals for local organizations and creating a social media campaign around them. 

Get Involved 

Ready to give where you live? Learn more about this year’s event, and access branding assets, signage, and social media graphics below.

Celebrate RED Day

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