Home for the Holidays: How to Leverage Your Q4 Personally-Branded Magazine
The first three issues of the personally-branded magazine have proven to be a hit. You’ve loved leveraging the professionally-designed piece and feature articles as a lead generation tool that establishes you as a market expert. Today, the magazine returns in Designs, ready to be tailored to your specific fall and winter business needs.
This issue’s theme, “Home for the Holidays,” comes at a time when your sphere is excited to connect with loved ones and make incredible memories with friends and family. Within this issue, you will find tips and strategies for clients to make the most of the holiday season while also answering some of their burning buying and selling questions.
Here’s what you can expect inside the pages of the newest personally-branded magazine, as well as a peek into how one agent is making the magazine work for him.
Establish Expertise Through Feature Articles
Weatherize Your Home. From freezes to wildfires to anything in between, the first feature article will help prepare your clients for weather uncertainty. The piece provides four essential tips to have your sphere feeling confident in their ability to weather any storm.
10 Ways to Keep Holiday Stress at Bay. ‘Tis the season to be … anxious? Not with these 10 ways to keep holiday stress at bay. Give your sphere peace of mind with strategies covering all aspects of holiday planning. From groceries to time off and budgeting, this piece will have them letting out a sigh of relief.
Six Reasons to Buy and Sell This Fall or Winter. Just because the fall and winter months aren’t the busiest times of year in the market doesn’t mean your clients shouldn’t venture into buying or selling. This piece showcases the advantages of buying and selling during these seasons, so your clients can confidently power through with their homeownership dreams.
How to Make the Magazine Work For YOU
Operating partner of the E to P Group and regional director of KW Northern California and Hawaii Caryn Prall feels so strongly about the lead generation power of the personally-branded magazine that she created her own to set an example for her team and new prospective Keller Williams agents.
“Our agents and recruits are constantly looking at ways to stand apart,” she says. “This tool allows them so many options – print, social, web. And the ability to customize to have their own brand and storyline is a win-win!”
KW agent Jay Cermak of Fort Lauderdale, Florida, believes the magazine is a valuable resource to share with his sphere.
“I love how luxurious the magazine feels!” he says. “Great articles, personalized market data that I can control, and it would have taken me a lot longer to come up with all the articles on my own!” In order to make it his own, Cermak leans into light customization. “I changed a few colors, added logos and branding, updated all pages with my info and market info, and spent some time creating something valuable for my clients and branded toward my business.”
Once he’s customized the issue with his personal brand, Cermak hosts the issue on Google Drive and shares a hyperlink to it in emails to his clients. He also had a few copies printed for local clients and shared the link with people who registered with him based on a Facebook ad.
“I was able to get a few buyer leads in my pipeline from promoting the magazine on Facebook ads through Campaigns in Command,” he says. “The magazine goes into my pre-listing packets as well, and buyer packets when I meet with buyers to add even more value to my listing and buyer presentations.”
For maximum benefit, Cermak recommends tying the magazine into quarterly touches with your sphere.
“If you combine the magazine with your quarterly calls and plus it by updating the homeowner on their current market value, you will become the true economist of choice,” he says. “Set a baseline value today on their home, and next time a magazine comes out and you call to check in on the client, provide your magazine, ask for feedback, and give a market update.”
Time to Get Personal
Ready to customize the new issue of the magazine to fit your business and your lead generation goals? Click below to access your personally-branded magazine in Designs, and let us know your favorite customization tips and tricks!